Founded in 1976, Why Not has quickly established itself as a leading agency in the field of fashion shows that, in those years began to take on an increasing importance, a phenomena which still puts Italian fashion in first place on a global scale. Given the success achieved by its models, who are always present in large numbers on the catwalks of Milan, the existing team was joined by a group of professionals, and through advertising campaigns and magazines, the agency has become even more complete and competitive. This gracious growth has enabled the agency to reach a top player position, that is maintained to this day, thanks to the mens' and celebrities divisions as well. Why Not is a team working with efficiency, fervor and with the intent to always meet the needs of our esteemed clients, whilst never losing sight and always taking into consideration the human side of each of its representatives.